How do you expand your database of long and short range prospects? You not only need to collect email addresses of likely people but must also obtain their explicit or implied permission for you to market to them. This is something that is near and dear to us as we are always trying to expand our ability to reach prospects for our business. If you'd like to be on our mailing list to see how we use email as a marketing tool you can register on our site at "Design and Marketing Tips".
Existing contacts
The people you have already been marketing to are the most valuable part of your prospect database. You already have their permission to contact them with marketing messages. All that is necessary for you to do is to obtain their email addresses and create an email strategy.
Print media featuring your web site
If you have an advertising program using print media then just alter the advertising message to actively sell the utility of your web site (be sure that your site really is well designed and useful).
Personal contact
Every person you meet should have your card, should know that your website is extraordinarily useful to them or to anyone they know who has questions about real estate and should understand that you are very responsive to email. Ask for their card and make sure you have their email address as well as their phone numbers and any other information that will help you market to them over the long run. When someone does give your their card and tells you what they are looking for, immediately go to your site's IDX search and register them for automatic email updates for the specific search they have told you interests them. When you've done that, give them a call to tell them about it and to expect daily email updates for their search from you.
Search Engines
Talk to your web designer about a long-term program to achieve the best possible search engine registration and positioning. Also find an expert in "Pay Per Click" advertising to get an immediate flow of prospects to your web site (get referrals from someone you trust). You can be reasonably assured that if people come to your site they have an interest in real estate. Even if they are not currently in the market, they will be eventually, and they may have friends or
associates who they will alert to the existence of a useful site like yours (if it is really memorable and useful).
Blogs
If you have expertise about your area of operation that would be useful to the prospects you are targeting, write articles about it to put on your site, but if you also are willing to take the time to keep up a blog like this, do so. A good blog can help not only your web site relevance but will demonstrate to potential clients that you really do have expertise that can be useful to them.
No comments:
Post a Comment